Decision Factory, Inc.

Launching iSelect2008 to Empower Women for the 2008 Presidential Election

During this election season, strong differences have emerged in gender preferences for presidential candidates.

These gender differences were highlighted by many polls during the prolonged Democratic primary season and were confirmed after Senator Clinton withdrew from the race.

For instance, Gallup released poll results on gender differences on June 11, 2008. The polls showed that:

- “While campaigning for president, Clinton demonstrated an especially strong appeal to women.”

- “Obama’s recent gains in the polls have been greatly aided by increased support from female voters. Now that Clinton is no longer campaigning and the focus of voters’ decision-making is a choice between Obama and McCain, female voters may be taking a second look at Obama.”

We are extremely pleased to launch iSelect2008.com to empower women for the 2008 election.

The site brings all the collective intelligence and great content from Select2008, but offers a customized face off quiz to help women understand how Obama and McCain address women’s concerns and support women’s interests.

We are working with Glam and Glam.com and hope to bring this site to their uniquely large women audience, as a Publisher Network Affiliate.