Buy.ology is a captivating read that presents Martin Lindstrom’s foray into neuromarketing – using neuroscience experiments, such as MRI scans, to determine what drives our consumer and shopping habits. Some results are quite thought provoking, such as the fact that consumer warnings on cigarette packs seem to not only fail ...
The State of Retailing Online report for 2008 is an in-depth look at the top online retailers’ priorities and opportunities to strengthen and differentiate their websites.
According to Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, who wrote the report, “online retailers are finding that their best investment efforts are ...
