Online Holiday Sales Catch Up… But Margins Will Suffer

Thursday, December 11th, 2008

Deep discounts and free shipping promotions have sparked a catch up in holiday online sales, as exhibited in the chart below. However, remember this holiday season is one week shorter than last year, so holiday sales might well end up coming short overall. Consumers have been very receptive and ...

Cyber Monday Update - Clearance Sales Amidst the Holiday Season

Thursday, December 4th, 2008

ComScore’s numbers are in: Cyber Monday sales grew 15% year over year, making last Monday the second biggest single day on record for ecommerce. However, this performance hides a fair share of rebalancing, as shown by the chart below, as consumers held off on purchases until Monday this year. The overall ...

Will Cyber-Monday Online Sales Hold?

Sunday, November 30th, 2008

Historically, online sales on cyber Monday have been a good indicator of ecommerce’s year over year growth for the Holiday season. ComScore reports that online sales for this year’s Black Friday grew a measly 2% year over year. “Early reports suggest that Black Friday sales in retail stores were slightly ...