decision factory

Cyber Monday Update - Clearance Sales Amidst the Holiday Season

Thursday, December 4th, 2008

ComScore’s numbers are in: Cyber Monday sales grew 15% year over year, making last Monday the second biggest single day on record for ecommerce. However, this performance hides a fair share of rebalancing, as shown by the chart below, as consumers held off on purchases until Monday this year. The overall ...

Posted in Online Retail | Comments

Why Invest in Personalization Now?

Wednesday, November 19th, 2008

Today’s statistics about ecommerce show the devastating impact of the financial crisis. Ecommerce websites have been hit hard and revenue growth has ground to a halt. Tim Walters at Forrester makes a compelling case for advancing personalization efforts in corporate and ecommerce websites, despite the current recession – and ...

Posted in Personalization, decisionfactory | Comments