Why Invest in Personalization Now?

Wednesday, November 19th, 2008

Today’s statistics about ecommerce show the devastating impact of the financial crisis. Ecommerce websites have been hit hard and revenue growth has ground to a halt. Tim Walters at Forrester makes a compelling case for advancing personalization efforts in corporate and ecommerce websites, despite the current recession – and ...

Invest in Recommendation, Search, and User-Generated Content to Boost Retail Website

Friday, October 3rd, 2008

The State of Retailing Online report for 2008 is an in-depth look at the top online retailers’ priorities and opportunities to strengthen and differentiate their websites. According to Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, who wrote the report, “online retailers are finding that their best investment efforts are ...