decision factory has developed Select2008 for the 2008 election cycle. The site was a unique source of information to compare presidential candidates and make a choice for the 2008 election.
Citizens cast over 5 million votes in 2008 on election issues ranging from healthcare to foreign policy, helping them determine which candidate’s program and platform were closest to their views.
The team brought together the best of innovations in casual gaming, decision support, social networks, and consumer media to make Select2008 both fun and informative.
Based on the Select2008 platform, decision factory has also developed iSelect2008 - a customized source of information for women on how Obama and McCain address women concerns and interests. decision factory worked with Glam.com to bring this site to their uniquely large women audience.
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